About Hula

Aloha and welcome to Hula!

Founded in 2014, Hula was born from a passion for exotic travel, bright colours, tropical living and a personal desire to feel more confident at the beach. We stock a wide range of own-brand and carefully curated sarongs and beach wraps in various prints, patterns, fabrics, lengths and styles to suit UK sizes 6 to 30. Our beautiful Balinese sarong collection is produced by local artisans using batik techniques to create wearable works of art on the magical island of Bali, Indonesia!

Our hand-selected collection of sarongs, jewellery, accessories and beachwear will make you feel fabulous, whether you’re a beach babe island hopping around the Caribbean, or a glamour girl lounging poolside in the Maldives. From intricately painted heavy rayon sarongs to chiffon, shell tassel trimmed mini sarongs – we’ve got you covered!

We're excited to launch our premium slow-fashion range of sarongs and beach wraps. By using end of production fabric that was destined for landfill, we've created a beautiful collection of luxury sarongs, each expertly hand-sewn and finished in Wales by our in-house seamstress.

All orders are dispatched from our Hula HQ in the sunny seaside resort town of Llandudno, North Wales. We don’t have a brick-and-mortar shop, but we’ve been sending sarongs and beach confidence around the world from our website since 2014.

The Hula brand is all about living tropical and we love to see photos of our Hula Babes in their natural environment, so tag us with @hulabeachuk to get featured across our social media accounts.

Mahalo and #livetropical